Marketing Research

Our Mystery shopping research serves the car dealerships in Japan by gathering specific information from mystery shoppers, who visit dealerships to perform various tasks as regular customers.  Shoppers measure quality of service, or provide feedback on experiences which is then used to improve products and services.

We also offer competitor analysis plans, which the shoppers visit and audit competitor dealerships as a way to compare our client’s performance in the market.

Strengths and areas of improvement will be clarified in a form of a report and visual data by using information gathered in the customer’s perspective.

Recent works:
-European Automotive Manufacturers:Customer satisfaction research, retail audit, compliance and other mystery shopping service solutions for new-car dealerships.
-Japanese Automotive Manufacturer:Customer satisfaction research, retail audit, compliance and other mystery shopping service solutions for luxury new-car dealership.

We have experience with over 1,500 shops (certified new-car dealerships) throughout Japan.